Believing, Investing in Saranac Lake

Posted on: Wednesday, July 25, 2007

The usual, knee-jerk reaction when someone has a new idea is to play the devil’s advocate and give reasons why it won't work. However, when it comes to the proposed Saranac Lake Community Store, we think it is a good idea, and with the right attitude we believe it can work very well.


We are not saying we agree with it being the answer to a Wal-Mart. On the contrary, we think it is an answer to controlling our own destiny by having an influence on what merchandise is needed and how it is marketed. Many of the bare necessities we have been asking for since the Ames department store closed can now be found as businesses have tried to fill the demands. However, there is still room for more items and more competition to be offered.

Will the Community Store have reasonable prices to keep its customers from spending time and gas money to shop out of town? Will the Community Store have the variety consumers want? Will it have the feel of the creaking floors of a quaint general store, or will it have the bright, colorful and sophisticated design of a franchise store — or does that matter?

These all depend on us investing in the community. We can let them know what we need, and they can hopefully react rapidly to the requests.

If you believe in Saranac Lake, you need to invest in it. We believe business begets business and the Community Store will help energize Saranac Lake.

Therefore, we encourage you to put your money where your mouth is and purchase shares in the Community Store. They are just $100 each and can be purchased at the store’s new office above the HomeEnergy building on Depot Street. It will be open from 9 to 10:30 a.m. Monday, 11 a.m. to 12:30 p.m. Wednesday and 5 to 6 p.m. Thursday.

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